Digital
dealers
BY LESLIE BROOKS SUZUKAMO
Pioneer Press
'EBAY
U'
The
trading assistants program began in March and is still so
new eBay can't assess how successful it will be, company spokesman
Kevin Pursglove said. About half a dozen eBay veterans like
Yezek signed up immediately in Minnesota.
Savvy
eBay traders have been assisting novices since eBay began,
however. It was only recently that eBay's sales data and suggestions
from its members convinced the California company to make
it easier for non-users to find an experienced seller, Pursglove
said.
The
company has held traveling workshops called "eBay U"
around the country to draw in newcomers, but many people still
hesitated. They thought online selling was too complicated,
too time-consuming or just too intimidating and expensive
because it required computers, scanners, digital cameras and
other high-tech paraphernalia.
The
program adds a new layer to eBay's virtual marketplace but
eBay doesn't mind. The company realized long ago that the
more people use eBay, the more money it makes.
It
even institutionalized the middleman a year ago when eBay welcomed
large virtual outlet stores like ReturnBuy and ChannelAdvisor
over the protests of eBay's millions of mom-and-pop virtual
stores. ReturnBuy and ChannelAdvisor essentially act as the
middlemen for large companies like Sears, Ritz Camera or IBM,
which use them to get rid of unwanted returned merchandise or
overstocks.
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In
contrast, the trading assistants program is aimed at
individuals selling the odds and ends that originally
nurtured eBay.
Margaret
Iverson, 47, a Newport, Minn., antiques dealers, for
instance, scours estate sales for collectibles to sell
at antique shows and her booth at an antiques mall in
Burnsville. But anything else, she takes to Susan Rogers
and Amy McPartlin, who are eBay "power sellers"
because they maintain a high volume of sales and an
excellent reputation as co-owners of an online consignment
store called susamy.com.
"I'm
not completely computer illiterate, but it just doesn't
interest me," Iverson said of selling electronically.
"Technology it's a big bore to me."
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Photo
by Jim Gerhz, Pioneer Press
Amy
McPartlin, left, and Susan Rogers are partners in
an online business consignment store called susamy.com.
They're what eBay calls "power sellers" because
they maintain a high volume of sales and an excellent
reputation. At some point in the future, Rogers plans
to sell her collection of dice and Monopoly pieces through
eBay. |
'PICKERS'
PROVIDE
For
their part, Rogers, 40, and McPartlin, 28, depend upon "pickers"
like Iverson for a steady stream of stuff to sell. The Roseville
apartment-mates used to regularly hit Twin Cities area thrift
stores, estate sales and occasional garage sales themselves
in Rogers' little red Geo hatchback, but now they find it's
more profitable to let others do it for them.
"Margaret's
just better at picking up stuff because she'd been doing it
for so much longer than us," McPartlin said.
Two
plastic standing cabinets in Rogers and McPartlin's living
room hold their consignment stock. They open them up to display
the items they're selling, including those from regulars they
call "the book guy," "the clothing lady"
and Iverson.
The
cabinets are crammed: Hartmann luggage, Gucci and Ferragamo
shoes, a 1937 fly fishing rod, Coach purses, Tony Lama and
Harley-Davidson boots, various brands of blue jeans, vintage
Air Jordan basketball shoes, Chanel clothes
"Used
Chanel clothes," Rogers said, pursing her lips and blowing
out softly. "Chanel clothing is good," she says
in an appreciative tone.
Rogers
and McPartlin post the items on eBay, using their two personal
computers, and handle all the sales, as well as the packing
and shipping.
For
all that, they take a 20 percent cut of each sale made. They
like working on consignment because they don't have to feel
bad about trying to buy the stuff outright for as little as
possible only to try to sell it for as much as possible.
With
consignment, the more they sell an item for, the more money
both they and their customers make.
One
day, Rogers and McPartlin hope to quit their day jobs and
do their online business for a living. They already devote
about 8 hours every day to it, Rogers estimates. They use
the money to pay for their vacations to places like Hawaii
and Iceland.
"If
we could get health insurance through eBay, we totally could
do this full time," McPartlin said wistfully.
Leslie
Brooks Suzukamo can be reached at lsuzukamo@pioneerpress.com
or (651) 228-5475.
This
article has also appeared in these fine newspapers:
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eBay
helpers put computer illiterates into cyberspace
The
middlemen aid sellers in posting wares on the auction
web site - for a fee.
CALIFORNIA - June 24, 2002 |
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Experienced
eBay Users Auction Goods for Non-techie Sellers
CALIFORNIA
- Tuesday June 25, 2002 |
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A
Piece of the Action
eBay
trading assistants turn profit selling others' stuff
CALIFORNIA
- Monday June 15, 2002 |
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eBay
Embraces the Middlemen
Online mart has program for 'helpers'
COLORADO
- Monday June 24, 2002
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EBay's
Middlemen
Trading assistants help computer-phobic sell items in
the online kingdom of kitsch
KANSAS/MISSOURI - Sunday, June 30,
2002 |
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Right
in the middle
New trading assistants let anyone sell
stuff on the Internet
IOWA
- Monday June 24, 2002
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With
eBay Trading Assistants, Now Anyone Can Sell Their Stuff
on the Web
Milwaukee
- Wednesday June 19, 2002
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eBay
Junkies Help Others Sell Their Goods
Traders get merchandise from computer-phobic
for online auction Site in exchange for cut of sale
OHIO
- Monday June 24, 2002
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OHIO
- June 2?, 2002
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With
eBay Trading Assistants, Now Anyone Can Sell Their Stuff
on the Web
ARIZONA
- Wednesday June 19, 2002 |
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Easing
into eBay
New program provides trading assistants
to help computer-phobics peddle their wares
TEXAS
- Thursday July 4, 2002
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Serious
eBay traders lending a hand to the computer-phobic
TEXAS
- Thursday June 27, 2002
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VIRGINIA
- Tuesday June 25, 2002 |
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eBay
the easy way
Computer-phobic get help selling stuff
online
PENNSYLVANIA
- Friday June 28, 2002
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With
Ebay trading assistants, now anyone can sell their stuff
on the Web
CONNECTICUT
- Wednesday June 19, 2002
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VERMONT
- Saturday June 22, 2002 |
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Selling
Other People's Stuff
VERMONT
- Wednesday June 26, 2002 |
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Middlemen
find niche in eBay trading
HAWAII - Sunday June 23, 2002 |
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